WHY DO YOU DO WHAT YOU DO?
WHY DO YOU GET OUT OF BED IN THE MORNING?
AND WHY SHOULD ANYONE CARE?
We all know what we do. Some of us know how we do it. But very few of us can easily share WHY we do what we do.
Simon Sinek's iconic global bestseller has sold millions of copies because he helps us understand the reason that some of the most inspiring leaders and organizations - from Apple, to the Wright brothers, to Martin Luther King Jr -were so inspiring... and how we can learn what they all knew: the value of starting with WHY.
This new 15th anniversary edition has been updated for the times we live in today, including the importance of holding on to our WHY in the age of distraction.
START WITH WHY is for anyone who wants to be inspired or to inspire others.